Maggy · Messaging Platform v3 · Sept 4, 2026 Source of truth for all Maggy campaigns
Magnetic Phone Caddy · Desert Fox Golf · Mesa, Arizona

Phone holders
don't have to
be boring.

Maggy is a magnetic phone caddy designed, printed, assembled and shipped from Mesa, AZ. Ultra-strong neodymium magnets grab any MagSafe phone or case; an adhesive metal ring is in the box for everyone else. Golf cart, gym, kitchen, garage, truck: it goes everywhere. Officially licensed for 44 NCAA schools and counting, custom-printable for anyone with no minimum, and personalization is coming. Be.Bold.

Positioning

One sentence we all agree on

For people who want their phone in reach and out of the way, Maggy is a magnetic phone caddy that grabs any MagSafe phone with ultra-strong neodymium magnets and mounts wherever you are, unlike generic black plastic holders, because it is designed, printed, assembled and shipped by one team in Mesa, Arizona, and it looks like something you chose, not something that came in the box.

Short form for bios and ad headers: The magnetic phone caddy that's anything but boring. Made in Mesa, AZ.

Messaging pillars

Six things we always say

Every piece of Maggy content leads with one pillar and supports with one or two more. Never all six at once.

Pillar · Attitude

Be.Bold.

Phone holders don't have to be boring. Maggy is the one you pick on purpose: loud print, real color, a design you'd actually show someone.

The brand's headline pillar. Carries the tagline.

  • Contrast: generic black plastic vs. a printed faceplate
  • The product is the outfit, not the accessory
  • Tagline always written Be.Bold. with red periods
Pillar · Origin

Made in Mesa, AZ

Designed, printed, assembled and shipped from one building in Mesa, Arizona. A USA-based company, not a relabeled import.

Trust and differentiation. Lead pillar for gifting and wholesale.

  • Four verbs, always in order: design → print → assemble → ship
  • Show the shop floor, the UV printer, the hands
  • Fast turnaround because nothing crosses an ocean
Pillar · Performance

Ultra-strong neodymium magnets

23 N52 neodymium magnets: 17 in the head, 6 in the base. Snap your phone on, pull it off. Works with any MagSafe phone or case. Not MagSafe? An adhesive metal ring is in the box and sticks to the back of any phone or case.

The functional proof. Lead pillar for skeptics and reviews.

  • N52 is the strongest commercial neodymium grade; say the grade and the count
  • Holding-strength video exists; it's the hero asset for this pillar
  • "Works with any MagSafe phone or case" is the compatibility line; "ring included" closes the objection
  • "Neodymium" is the word; never just "strong magnets"
  • Skeptic path: hand off to the Original Phone Caddy (see below)
Pillar · Versatility

Goes everywhere

Golf cart today, squat rack tomorrow, fridge tonight. Maggy isn't a golf accessory that happens to work elsewhere; it's a phone holder that goes wherever you do.

Expands the market beyond golf. Launch everywhere at once, not one setting at a time.

  • Show the same unit in three places in one post
  • Golf cart is the anchor image, never the only image
  • Each setting in "Where it works" can carry its own ad set
Pillar · Fandom

Officially licensed · 44 schools and counting

Real logos, real colors, officially licensed. Rep your school on the cart, in the gym, at the tailgate.

Lead pillar for college fans, alumni and gifting.

  • "Officially licensed" is the trust phrase; always include it
  • "and counting" signals momentum; update the number as it grows
  • Seasonal hooks: kickoff, rivalry week, bowl season, March
Pillar · Yours

Built for customization

Printed here, one at a time, so it can be your logo, your team, your course. Open to anyone, no minimum order. Personalization is next.

Lead pillar for courses, businesses, events, and the personalization tease.

  • Customization = your logo or artwork, available now, one piece or a thousand
  • "No minimum" is the headline for small businesses and events
  • Personalization = names, initials, photos; tease it, don't date it
  • Ties directly back to the Mesa pillar: we can do this because we print it

Use-case brainstorm

Where Maggy works

Anywhere you'd want your phone at eye level and out of your hands. Grouped by setting so each can become its own ad set.

On the course

  • Golf cart frame / roof strut
  • Range bay divider
  • Simulator bay / launch monitor stand
  • Cart barn and starter shack

At the gym

  • Squat rack / power cage
  • Cable machine tower
  • Dumbbell rack
  • Locker door
  • Garage gym rig

Home

  • Fridge (recipes, FaceTime while cooking)
  • Washer / dryer
  • Metal bed frame / nightstand
  • Filing cabinet, steel desk
  • Whiteboard (office, classroom)

Garage & shop

  • Toolbox and rolling cabinet
  • Workbench and pegboard frame
  • Steel shelving
  • Car lift / jack stand
  • Welding table
  • Shop fridge

On the move

  • Truck tailgate (the tailgate use case)
  • Truck bed rail / toolbox
  • UTV / ATV roll cage
  • RV and camper
  • Tractor / mower

Game day & work

  • Tailgate grill and cooler
  • Food truck and kitchen line
  • Nurse cart, hospital rail
  • Forklift, warehouse rack
  • Register and POS stand

Audiences

Three people we're talking to

Same product, different lead pillar. The first line of every ad should tell the reader which of these they are.

The cart owner

Golfers · course regulars · cart communities

Lead
Neodymium magnets
Support
Be.Bold. · Made in Mesa
Pain
Phone bouncing in the cup holder, missed texts, GPS app out of sight.
Hook
Your phone. Your cart. Locked on.
Channels
Meta cart-owner interests, golf FB groups, Amazon golf accessories, course pro shops

Be.A.Fan.

Alumni · students · parents · gift buyers

Lead
Officially licensed · 44 schools
Support
Be.Bold. · Works everywhere
Pain
Licensed gear is either apparel or junk; nothing useful shows the logo daily.
Hook
Be.A.Fan. On the cart, in the gym, on the fridge.
Channels
Amazon school searches, Meta alumni targeting, seasonal (kickoff, rivalry, grad gifts)

The everyday user

Gym-goers · DIYers · truck owners · home cooks

Lead
Goes everywhere
Support
Neodymium magnets · Made in Mesa
Pain
Phone on the floor, on the bench, in a pocket. No good spot at eye level.
Hook
Hands free. Eyes up. Wherever you are.
Channels
Meta broad + interest stacks (gym, garage, truck), TikTok/Reels demos, Amazon "magnetic phone holder"

Hook bank

Lines to pull from

Headlines and openers, sorted by the pillar they carry. Set in Anton, all caps, per the brand kit.

Be.Bold.
Attitude · master tagline
Phone holders don't have to be boring.
Attitude · category reframe
Black plastic is a choice. A bad one.
Attitude · contrast
Designed, printed, assembled, shipped. Mesa, AZ.
Origin
Made here. Not relabeled here.
Origin · contrast
Neodymium doesn't negotiate.
Performance
17 N52 magnets. One phone. Zero drops.
Performance · spec
Hits the cart path. Doesn't hit the floor.
Performance · golf
Locked on.
Performance · short
Snap on. Pull off. Repeat.
Performance · MagSafe
MagSafe ready. Ring included.
Performance · compatibility
Goes everywhere you do.
Versatility
Cart. Rack. Fridge. Tailgate.
Versatility · list
Hands free. Eyes up.
Versatility · gym
Be.A.Fan.
Fandom · sub-tagline
Officially licensed. 44 schools and counting.
Fandom
Rep it where you actually are.
Fandom
Your logo. Our printer. No minimum.
Customization
One is an order.
Customization · no minimum
Your name's next.
Personalization · teaser
Don't trust magnets? We've got a strap for that.
Original Phone Caddy · objection

The no-magnet option

Don't trust magnets? Meet the Original.

Some golfers will never put their phone on a magnet. Don't argue with them; sell them the other one. The Original Phone Caddy is the exit ramp in every Maggy campaign, not a competing product.

What we say

  • Strap-secured, with adjustable Phone Fit technology that sizes to your phone.
  • The most secure phone holder for golf.
  • Same Mesa, AZ build. Same licensed and custom print options.
  • Maggy is for speed; the Original is for certainty. Pick your caddy.

Where it shows up

  • Retargeting: anyone who viewed Maggy and didn't buy gets the Original.
  • Comment replies and reviews that mention "magnets falling off."
  • A "Which caddy?" comparison on the product page and in email.
  • Golf-only channels (pro shops, cart communities) where the security claim lands hardest.

Voice

How Maggy talks

Do

  • Short sentences. Periods as punctuation and as attitude.
  • Name the place: cart, rack, fridge, tailgate. Never "anywhere" without examples.
  • Say "neodymium," "MagSafe," "officially licensed," "Mesa, AZ" in full.
  • Answer the magnet skeptic with the Original, not with a defense.
  • Show the product doing the job before saying what it is.
  • Confident, a little cocky, never mean.

Don't

  • No "premium," "innovative," "revolutionary," "game-changer."
  • No "Made in USA" flag-waving copy without the Mesa specifics behind it.
  • No pull-force numbers (lbs/kg) until measured; magnet grade and count are fine.
  • No personalization launch date until it's locked.
  • No "Be Bold" without the periods.

Proof points

Claims and what backs them

Anything marked open can't ship in copy yet.

ClaimBacking neededStatus
Designed, printed, assembled and shipped in Mesa, AZShop-floor photo/video set; one line on what "designed" covershave
Works with any MagSafe phone or caseConfirmed. Add a "tested with" list (iPhone 12+, MagSafe cases, Android with Qi2/ring) for the product pagehave
Adhesive metal ring included for non-MagSafe phonesConfirmed. Photo of ring in box; one-line install instructionhave
23 N52 neodymium magnets (17 head, 6 base)Confirmed. Holding-strength video in hand; cut 15s and 6s versions for adshave
Holds on a moving golf cartCart-path ride video, ideally with a bumpy section (may already be in the strength video)open
Officially licensed · 44 schoolsConfirmed at 44. CLC/Fanatics marks usage rules apply to every assethave
Goes everywhere (gym / home / garage / truck)Photo shoot needed: one hero shot per setting in the brainstorm, same unit, real useopen
Customization open to anyone, no minimumConfirmed. Need turnaround, artwork specs and price for the pagehave
Personalization comingTease only. What's personalizable (name, initials, photo) can be hinted, no datehave
Original Phone Caddy: most secure phone holder for golfSuperlative claim. Back with strap + Phone Fit demo video and review pull-quotesopen

Open questions

To settle before campaign one

  1. The base has 6 magnets: does Maggy mount magnetically to steel, and how does it attach to non-steel spots (cart frame, rack)? The "goes everywhere" list needs to match the mount.
  2. Photo shoot: who, when, and which settings first? Suggest cart, squat rack, fridge, toolbox, tailgate as the opening five.
  3. Which pillar leads the first campaign: Be.Bold. (brand) or the MagSafe snap (proof)?
  4. How often do we update "44 and counting" as schools are added?
  5. Customization: turnaround time, artwork specs, and price per unit for the page.
  6. Personalization tease: a single line on the product page, or its own teaser post?